Sunsetz

Sunsetz is a pioneering local hard seltzer brand in Puerto Rico, uniquely positioned in a market previously dominated by foreign competitors. Drawing inspiration from the island's breathtaking sunsets, Sunsetz celebrates local flavors and culture through its distinctive packaging and brand identity.


Date

May 2024

Role

Art Direction, Web Design, Production

The Challenge

Entering the hard seltzer market in Puerto Rico, Sunsetz faced the challenge of establishing itself as a local alternative in a category previously dominated by a foreign brand. The goal was to create a brand identity that resonated with local consumers and highlighted its unique offerings.

The Insight

Entering the hard seltzer market in Puerto Rico, Sunsetz faced the challenge of establishing itself as a local alternative in a category previously dominated by a foreign brand. The goal was to create a brand identity that resonated with local consumers and highlighted its unique offerings.

The Answer

Entering the hard seltzer market in Puerto Rico, Sunsetz faced the challenge of establishing itself as a local alternative in a category previously dominated by a foreign brand. The goal was to create a brand identity that resonated with local consumers and highlighted its unique offerings.

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