Cidrines
Cidrines, a beloved Puerto Rican bakery brand, embarked on a brand refresh to appeal to a new generation while honoring its rich heritage. The project involved updating the logo and packaging to reflect a modern aesthetic without losing the traditional charm that has made Cidrines a cornerstone of Puerto Rican culture.
Date
May 2024
Role
Art Direction, Film, Production
The Challenge
Cidrines, a family-founded bakery with deep roots in Puerto Rican culture, needed to modernize its brand to stay relevant to a new generation of consumers. The challenge was to refresh the brand's image while preserving the traditional elements that reflect its heritage and longstanding reputation.
The Insight
The opportunity was to balance tradition with modernity: preserve Cidrines’ core identity and its emotional connection with consumers while appealing to a new generation.
The Answer
The refresh updated Cidrines’ logo and packaging with a modern aesthetic while preserving the traditional character that connects the brand to Puerto Rican culture.