Cidrines
Cidrines, a beloved Puerto Rican bakery brand, embarked on a brand refresh to appeal to a new generation while honoring its rich heritage. The project involved updating the logo and packaging to reflect a modern aesthetic without losing the traditional charm that has made Cidrines a cornerstone of Puerto Rican culture.
Date
May 2024
Role
Art Direction, Film, Production
The Challenge
Cidrines, a family-founded bakery with deep roots in Puerto Rican culture, needed to modernize its brand to stay relevant to a new generation of consumers. The challenge was to refresh the brand's image while preserving the traditional elements that reflect its heritage and longstanding reputation.
The Insight
Cidrines, a family-founded bakery with deep roots in Puerto Rican culture, needed to modernize its brand to stay relevant to a new generation of consumers. The challenge was to refresh the brand's image while preserving the traditional elements that reflect its heritage and longstanding reputation.
The Answer
Understanding the importance of balancing tradition with modernity, the team recognized that subtle changes could make a significant impact. By focusing on the brand's core identity and the emotional connection consumers have with Cidrines, the refresh aimed to maintain its cultural significance while appealing to contemporary tastes.