Marco's Pizza
Marco's Pizza introduced their innovative product, Pizzoli, by tapping into the internet's fascination with conspiracy theories. The campaign creatively presented Pizzoli as a secret culinary revelation, engaging audiences with a humorous and intriguing narrative.
Date
May 2024
Role
Art Direction, Film, Production
The Challenge
Marco’s Pizza faced the task of launching Pizzoli, a unique fusion of pizza and stromboli, in a way that would capture the public's attention and differentiate it from traditional pizza offerings.
The Insight
Recognizing the internet's current obsession with conspiracy theories, the team saw an opportunity to create a buzz by framing Pizzoli as a mysterious and groundbreaking discovery in the world of pizza.
The Answer
The campaign unfolded through a captivating storyline featuring a man in hiding, who claims to have uncovered the ultimate pizza secret. He passionately reveals that the best way to enjoy pizza is not in its usual shapes but as a cylinder, urging viewers to embrace this truth before he is silenced. This engaging narrative not only entertained but also effectively introduced Pizzoli to the market.