Arena Medalla
Arena Medalla is designed to be the ultimate hub for celebrating Boricua triumphs, uniting fans and athletes in a shared spirit of victory and pride. The arena's design and logo reflect the grandeur of stadium architecture and symbolize a home where dreams are realized and victories are celebrated.
Date
May 2024
Role
Art Direction, Motion Graphics, VR
The Challenge
The challenge was to create a design for Arena Medalla that would establish it as the premier destination for celebrating Boricua champions and uniting fans in support of local teams. The design needed to embody the spirit and pride of the Boricua community.
The Insight
Drawing inspiration from the impressive architecture of stadiums, the design aimed to create a logo that felt larger than life. The inclusion of a home plate at the center symbolizes the arena's role as a true home for athletes and fans, a place where aspirations are fulfilled and victories are shared.
The Answer
The design of Arena Medalla goes beyond being just an arena; it captures the essence of Boricua spirit and pride. It stands as a beacon of unity and strength, where every cheer and celebration reflects the community's shared heritage and success. Arena Medalla is more than a venue; it is the heart of Boricua sportsmanship and camaraderie, a place where triumph and togetherness are celebrated.
