Jetson
Jetson's new brand identity was crafted to emphasize their promise of delivering goods in under two hours. The design effectively conveys speed and efficiency through dynamic visual elements, capturing the essence of Jetson's commitment to rapid and reliable service.
Date
May 2024
Role
Brand Development
The Challenge
Jetson needed a brand identity that would clearly communicate their unique selling proposition: delivering goods in under two hours. The challenge was to create a visual representation that encapsulated the essence of speed and reliability.
The Insight
To convey Jetson's core promise of rapid delivery, the design focused on elements that symbolize swift movement and efficiency. The use of distorted letters suggested quick motion, while a sleek paper plane icon represented the brand's fast and dependable service.
The Answer
The resulting brand identity is both dynamic and visually engaging, featuring distorted typography and a fast paper plane icon. These elements work together to capture Jetson's essence of speed and precision, effectively communicating their commitment to delivering goods swiftly and reliably.
