Vigorizante

The Vigore Renaissance, led by Luisito Vigoreaux, was a successful initiative launched during the COVID-19 lockdown to uplift spirits and support local businesses. By sharing daily cocktail recipes and leveraging social media influence, the project not only entertained but also provided crucial support to struggling restaurants and engaged a wide audience through merchandise sales.


Date

May 2024

Role

Art Direction, Motion Graphics, VR

The Challenge

During the COVID-19 lockdown, there was a need to provide people with uplifting content that could bring joy and a sense of normalcy to their daily lives. Additionally, local restaurants were struggling due to reduced foot traffic and needed support to maintain visibility.

The Insight

Recognizing Luisito Vigoreaux's popularity and expertise as a cocktail connoisseur, the team saw an opportunity to create a platform that combined entertainment with community support. By leveraging Luisito's cheerful personality and influence, the initiative could engage audiences and provide meaningful assistance to local businesses.

Vigorizante

The Answer

The creation of "La Hora Vigorizante" provided daily cocktail recipes that quickly gained popularity, generating organic engagement and attracting attention from brands and restaurants. The initiative extended its impact by offering free advertising to struggling restaurants and launching an online store selling merchandise featured in Luisito's photos. This multifaceted approach not only entertained and engaged audiences but also supported the community, embodying the spirit of living "vigorously" and achieving significant success.

Next Production