Sunsetz
Sunsetz is a pioneering local hard seltzer brand in Puerto Rico, uniquely positioned in a market previously dominated by foreign competitors. Drawing inspiration from the island's breathtaking sunsets, Sunsetz celebrates local flavors and culture through its distinctive packaging and brand identity.
Date
May 2024
Role
Art Direction, Web Design, Production
The Challenge
Entering the hard seltzer market in Puerto Rico, Sunsetz faced the challenge of establishing itself as a local alternative in a category previously dominated by a foreign brand. The goal was to create a brand identity that resonated with local consumers and highlighted its unique offerings.
The Insight
Puerto Rico’s sunsets, local flavors, and culture offered a distinctly local starting point for a hard seltzer brand in a market dominated by a foreign brand.
The Answer
The packaging and brand identity drew inspiration from Puerto Rico’s sunsets and celebrated the island’s local flavors and culture, giving Sunsetz a distinctive visual expression.
