Tres Monjitas
Tres Monjitas launched a campaign to highlight their "Fresh Milk" product's new certification for longer shelf life, creatively addressing consumer habits and superstitions around selecting fresh milk.
Date
May 2024
Role
Art Direction, Film, Production
The Challenge
Tres Monjitas’ flagship product, "Fresh Milk," has recently been certified to last longer than the leading competitor. The challenge was to develop a campaign that creatively demonstrates this significant advantage to consumers.
The Insight
We discovered that shoppers often have their own methods for selecting fresh milk at the store, believing they've figured out the secret to finding the longest-lasting milk. For instance, many reach for the package at the back of the shelf, assuming they are the freshest. This insight into consumer behavior provided a unique angle for our campaign.
The Answer
We crafted a narrative around these consumer habits, highlighting the various strategies and superstitions people use to choose the freshest milk. The story cleverly revealed that with Tres Monjitas, there's no need for these tactics—choosing Tres Monjitas means you're always choosing the longest-lasting milk. This approach not only engaged consumers but also effectively communicated the product's superior shelf life.
